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The following properties may be modified when defining a new conversion or editing an existing one:

 

Conversion display name

The name of the conversion displayed in the administration interface.

Conversion code name

Sets a code name that serves as a unique identifier for the conversion.

Conversion description

Can be used to enter text describing the conversion's purpose.

 

More information about conversions can be found in the Developer's Guide -> Modules -> Web analytics -> Conversions chapter.